The 11pm Test:
does your website make the next step clear?
A stranger. A phone. One minute. Three questions that can help you see your homepage through a customer’s eyes.
By Daniele Manca
A better website
starts with a good question.
Practical notes on ownership, clarity and helping customers take the next step. Written for business owners, in plain English.
The 11pm Test:
What I write about.
The questions behind a website that works.
Own, don’t rent.
Build an online presence you own, with paid traffic playing a supporting role when it makes sense.
A site that works.
Help people understand what you do, trust your business and get in touch without unnecessary effort.
The real cost of a website.
Look at the scope, ongoing needs and usefulness of a build, as well as the starting price.
Found where they’re looking.
Bring your website and local search foundations closer to the questions your customers ask.
A clearer next step.
A conversation with me.
A free 30-minute strategy call. No preparation. No pressure.